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It is clear from the outset that there is an enormous amount of work involved in the restoration of the Elvaston Estate. With the best will in the world, it will be a Herculean task due to the years of neglect and lack of funding that this beautiful jewel has endured. However, with a more positive mindset and a greater emphasis on community, rather than (private) profit motive involved, there is no reason why the Estate cannot be brought back to pristine condition, well able to provide an excellent amenity for both the tourist trade and local people alike. An excellent model to follow would be that of Normanby Hall in North Lincolnshire. This is a similar building to Elvaston Castle but with a slightly smaller acreage. It is a shining example of the way that our heritage can be used to benefit everyone whilst at the same time providing a guaranteed income stream for the local authority. Other, equally fine places which can be used as a model are Mount Edgcumbe House and Country Park in Cornwall, run by Cornwall County and Plymouth City Councils, and Highcliffe Castle in Dorset, which has been brilliantly restored and run by Christchurch Borough Council. Ten years ago the Castle was a crumbling ruin with little hope of being saved. Now, following exceptional work by the Council and the community, it is considered a national treasure and is a success in terms of visitor figures, usage, cultural and artistic events, public access, community use, and as an important catalyst for the local economy through its activities including weddings, possibly being responsible for generating up to £2 million per annum in the immediate local economy. As if further proof were needed, one only has to look at Sewerby Hall and Park in Bridlington, run by East Riding of Yorkshire Council. Bought by Bridlington Corporation in 1934, at 50 acres it is only a fraction the size of the Elvaston Estate, but is a highly successful venture despite this. There are literally dozens of others in this country and the Friends of Elvaston are retaining the details of these for future use and consultation. We have the advantage of having the expertise of an extensive membership base which is represented by people from all walks of life and professions including Conservation Architects belonging to the Royal Institute of British Architects and other associated bodies. All have one common aim as far as Elvaston Castle is concerned to see it properly restored and run as it should be, a place with something to offer everyone, from families with children to individuals, young and old alike. Naturally, it is impossible at this stage to be able to come up with a business plan, given the fact that we have been repeatedly sidelined in favour of private commercial companies and their objectives, despite offering Derbyshire County Council (DCC) an easier approach to overcoming the problems that the management and funding of the Estate has given them up-to-now. Up-to-present, various requests for facts and figures regarding the running of the Estate have either been turned down, or compiled in such a way as to render a detailed analysis of the financial problems encountered in the running of the enterprise impossible. Even rudimentary accountancy cannot be undertaken under these circumstances. Without plain facts and figures we are in the dark regarding how DCC has been running things thus far. It has to be pointed out here that where positive figures are available to us we believe that we can deliver clear improvements on previous performances from the County Council. We understand that revenue has to be balanced and accounted for, but if we take for example last years visitor figures, together with DCCs analysis, the figures produced certainly give one a clear impression of what could be achieved with some imaginative marketing. Last year, 630,000 people visited Elvaston Castle. This is around twenty per cent of the annual number of visitors to Alton Towers; whilst we are not suggesting turning Elvaston Castle into Alton Towers, this is nevertheless an amazing figure for somewhere that has such limited facilities as Elvaston does at present; It proves the popularity of the venue which is more than half the battle won! After it had secured costs, DCC only managed to gain revenue of 26p per head visitor spend. The Countryside Agency figures for the national average is approximately £8.60p for a day out. This means that potentially DCC could have earned £5,418,000 if they had employed sound marketing techniques. It is quite easy to see therefore that given the high attendance figures over the past ten years which have remained reasonably constant, there is no reason why Elvaston could not be run on a more profitable basis without the need to privatise a publicly owned park. With Heritage Lottery Funding the Castle could be developed into a commercial success with conference and wedding facilities plus all ancillary services without the need for new build and more importantly public opposition. What we can do with some certainty however, is to provide clear plans for how we intend to go about the renovation of the Estate, given the opportunity. What is needed is a clear and rational strategy of how to prioritise and cope with some of the more immediate problems whilst importing solutions to the question of revenue streaming. Certainly it must be said that initial improvements could be made straight away with comparatively little outlay. By simply applying a few coats of paint here and there and getting either rangers or volunteers (of which we could muster a fair number) out and about patrolling, meeting and greeting, the general feel of the Parkland could be much improved. At present one gains the impression that the place is neglected and uncared for and that generally speaking, security staff are the only official personnel in place. We would like to show that the reverse is actually the case. Naturally, the solutions at present are a series of short-term ones, mainly of a cosmetic nature. However, with the application of some enthusiasm for the task, especially by local authorities, the burden could be lifted and turned from disaster into triumph. All that is needed is the application of a little faith and will power and this could be achieved. The Castle itself presents one of the biggest challenges to those who have to ponder its future. DCC has even considered built-in obsolescence in previous years, such as removing the roof and turning it into a romantic ruin! Such drastic measures would be just too sacrilegious for us to carry out. Our very first task would be to look at the March 1996 DCC survey of the building and examine what is required in order of priority. Major problems such as the leaking roof cistern need clearing immediately. Other, less urgent areas could be mothballed until the finance is available to carry out the work. What is the most important thing to bear in mind is that something is done, and soon. Another major problem seems to be surface water and drainage in general across the whole site, with some places such as the Show-Ground holding large areas of standing water. We have read the drainage report which the County Council commissioned. Quite frankly, we believe that it was a waste of the £17,000 that it cost to produce, and that the two and a half million pounds that is quoted to drain the estate is unwarranted and unnecessary. William Barron drained the Estate and created what was then and is also now, recognised as an exceptional achievement. His adaptation of existing ditches and creation of new ones, some of them lined, was an inspired piece of engineering. However, these have become silted up after many years of neglect and are now either blocked completely, filled in, or running much higher than they were designed to do, thus preventing the water at the higher level from draining away. It is this we believe that accounts for some of the larger bodies of standing water. By the simple expedient of clearing the present water courses, something which we think has not been touched properly for many years, a vast improvement could be made, costing nothing like two and a half million pounds. Home Farm is another serious area of neglect which has fallen to rack and ruin. Big inroads could be made here by clearing away the debris and the undergrowth which has overtaken large sections of the farm. A programme of training in the skills necessary for the restoration work could be initiated for the local youth, many of whom are unemployed and have time on their hands. Similarly, the agricultural machinery and artefacts which have suffered so badly for being left abandoned in the open at the farm could come under the same scheme, as could the kitchen gardens. Agriculture, horticulture, mechanical and building and restoration skills could be taught which could provide at least three major benefits not only to people locally, but also to those visitors who came to see the benefits of what was being achieved. Local youths could be given a sense of identity and confidence in themselves and what they were achieving for both themselves and the nation. In this way youth offending and vandalism might be reduced and pre-work training and self-discipline skills learned if the youngsters were given something to believe in and to work for. LSC & DFES Promoting vocational education for 14-16 year olds to encourage greater participation in education and training, post 16. There have been pilot projects involving 14-16 year olds doing part of their timetable at colleges or FE colleges and at work based training providers. Currently Leesbrook School uses premises at Broomfield Hall campus of Derby College to teach brickwork and construction skills to students from year 7 to year 11. Recently, on Pride Park, a training provider has opened a workshop offering 10 places to 14-16 year olds, offering training in motorcycle maintenance. These kind of facilities could be offered at Elvaston. (Funds could come through LSC). The badly needed restoration work would begin to take shape Government funds for creating such schemes could be harnessed for the Estate as a whole. The whole scheme would become self-sufficient and energised. Although we do not wish to oversimplify the problems the Estate faces, neither do we wish to overcomplicate them. The entire community could become involved in this, and we know that there are many people, both skilled and unskilled, who would jump at the opportunity. To this end the Friends of Elvaston will do all that is within our power to co-ordinate and elicit support from every agency available. Not only will all grant aid and charities support be examined and applied for but we believe that local businesses will be only too happy to make their contribution. There is a vast, immeasurable amount of fondness and goodwill amongst the community at large over Elvaston Castle and the Estate, not the least of which could provide a high number of skilled volunteers to help begin the task of rescuing the Estate at this, the eleventh hour. With its history and setting, the Estate lends itself to the creation of many opportunities for cultural activities. By opening up land that is at present closed off, seemingly for no apparent reason, much more could be done to encourage further interest in all of the wild flora and fauna, with guided, educational tours and activities for all the interested parties and educational and school groups, disabled people, the elderly and the underprivileged. The Local Nature Reserve has recently attracted two rare avian visits, by both a Firecrest and a Red Breasted Goose. Our ideas for restoring the fabric of the Castle and Estate are well publicised, and in many cases could be easily established with comparatively little outlay compared to the revenue they could earn. All profits would be returned to the Estate to restore and sustain its future for generations yet to come. Amongst them and other ideas for the improvement and well-being of the Estate are the following;
To create a permanent centre for exhibitions and educational events in art throughout the year, and to make it of international importance in the art world. These are just a few of the many ideas which we feel are deliverable within a short time-span. To reiterate, we do possess a reservoir of professional expertise which we can call on if needed. It is unthinkable that such a wonderful and badly needed resource such as this, which could become such a prime mover for the health and well-being of the general population could be handed over on a plate to private enterprise because no one in the City, the County, or even the Country had the wit or imagination to do anything about saving it. The Friends of Elvaston are proud of Elvaston
Castle Country Park and seek to protect and preserve it
for the people, so that it can be recognised and treated
as the national treasure and resource that it truly is, a
wonderful piece of genuine English heritage. |
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